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Search Engine Optimization

The Basics of SEO (search engine optimization):
SEO is a much debated concept concerning how best to optimize your website to get listed in search engines. Of course getting listed in search engines is one of if not THE most important traffic source for most sites to being SEO is important.

To optimize your site for search engines you need to learn how search engines work and what criteria they use to rank their listings. Google is the biggest search engine so it is important to try to build your site to rank well with them. However Google also tweaks its rankings regularly and nobody knows exactly what formula is used to rank the listings so beware of any SEO expert that says they can guarantee a listing because the rankings change constantly their technique might work for a few months and then end up getting you banned.

The best and easiest SEO tool is to simply build a quality website that surfers will want to visit filled with useful and relevant information. If your site is useful and interesting most likely the search engines will reward your efforts. It also helps to make sure your html code is ‘clean’ and easy to crawl by the search engines.

Search Engine Optimization – Terms & Definitions:
SEO – Abbreviation for Search Engine Optimization which is the theory that you can optimize a website for better rankings in the search engines.
Ä Rankings – Where your site is ranked in the search engine results (ie. in the top 10 is best).

Black/Gray/White Hat – These are terms to describe whether the techniques used to get higher rankings in search engines are looked at as ‘cheating’ by the search engines or simply quality improvements. (black is bad, white is good and Grey is in between). It is my opinion that it might not hurt to learn all types of techniques but realize that in the end it is best not to actually use the ‘cheating’ technique because eventually you will be caught and your site will suffer.

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Posted by admin - December 5, 2011 at 7:20 pm

Categories: Search Engine Optimization, Traffic   Tags: , , , ,

Domain Basics

The Basics about Domain Names:
Domains are the name of a website, the thing used to locate a website on the internet. You type domains into the “Address Bar” in Internet Explorer and they are a neccessary part of developing any website. Domains can be rented for a fee from a certified registrar and then are pointed to your server so that when a person types your domain into the address bar they end up at your website. Without a domain you will just have an I.P. number which is very hard to remember.

Registrars charge varying amounts for the rights to use domains, anywhere from $7.99 – $35 per year is the norm. The price really doesn’t matter, it’s the service that the registrar offers you should be concerned with. The more options they offer the better they are usually.

Domain Names – Terms and Definitions:
Domain – The word or symbols typed into the address bar that leads to your website, usually the name of the website itself or an acronym for the name. The shorter and more precise the domain the more valuable it usually is if you resell it.

Registrar – A company that will “rent” you rights to use domains for a yearly fee, a few common and reliable registrars are listed on the right panel. The different companies have differing degrees of support and options as well as costs so do your homework.

ICANN – The regulator body that oversees domains, registration, and the companies allowed to do it. When buying a domain make sure the registrar is “ICANN Accredited”!

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Posted by admin - December 5, 2011 at 7:16 pm

Categories: Learn   Tags: , ,

Hosting Basics

The Basics of Hosting a website:
Once a person builds a website it must be hosted,depending on the type of site and the amount of traffic the hosting will vary. There are many companies on the internet that will host a website, these companies own datacenters that are usually connected directly to the internet backbone. These companies buy large amounts of bandwidth that they then resell to you so that you can host your website. Hosting is a very complex and indepth part of web development and it is important for anyone planning on building websites to fully understand the basics of how a host works.

Most hosting companies are reputable and reliable, but it is always smart to search around and find a company that offers a good value and will meet all your needs especially if you plan on growing.

Web Hosting Terms and Definitions:

Host – A company that owns or rents space in a datacenter that will give you access to a server that you can then post your website to and view it via the internet.

Server – A specialized computer designed to serve websites over the internet, most servers will work for a basic site however more complex sites may need a server built specifically with special components and added hardware.

Bandwidth – This term is used as a measurement, usually it is measured in gigs or megs. All websites use bandwidth everytime they are viewed by someone over the internet, the more bandwidth a site uses the more expensive it is to host it.

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Posted by admin - December 5, 2011 at 7:12 pm

Categories: Learn   Tags: , ,

Graphics Introduction

The Basics of making Web Graphics:
Web graphics are any type of image that are used on a website. Graphics help to “spice” up a website and add color to an otherwise basic design. You can design graphics using a number of programs, but most professional graphics designers agree there a few programs that are designed specifically for the web designers (listed below). Making graphics for websites is a big business and a person that is very good at this trade can make any sort of graphic you can imagine.

Because this is a basic intro to web graphics, there is not room for many of the more advanced tutorials that can be used to learn graphics design. However on the right panel there are a number of links to quality tutorials that should give even the most basic novice the techniques to make quality graphics.

 

Graphics Programs – A Basic Overview

Adobe Photoshop is the most widely used graphics program in the world. Nearly all web developers use Adobe Photoshop because of it’s versatility and its many options that other programs lack. Adobe also makes a more basic program (Photoshop Elements) that is cheaper and a good beginners learning tool.

Paint Shop Pro is another widely used graphics program. It has many of the same features as Photoshop, and if you learn on one of these two you should be able to use either.

Microsoft Paint- While a very basic program, it does come free with Windows and with enough practice can be used to create some very nice graphics for the web.

Useful Graphics links:
Paint Shop Pro Tutorials
Basic Photoshop Tutorials

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Posted by admin - December 5, 2011 at 7:08 pm

Categories: Learn   Tags: , , , , , ,

Front Page

How to use Microsoft FrontPage wysiwyg html editor:

FrontPage is a wysiwyg html editor meaning “what you see is what you get” so when you change a code or move a table you can see the changes on your screen immediately and completely making it easy to learn by experimenting.  When you first open FrontPage you are presented with a blank template in the main area and a number of tool bars offering the options you will use to make your website.  Most likely there are more toolbars and options then you will ever use but it is nice to have all those options available to you.  First I would like to point out the tabs on the bottom of the main screen “normal”, “html”, “preview”.  The Normal view is your main page that shows basically what your site will look like when published however some options and advanced tools only become visible when shown in the Preview view.  Finally for advanced users and people needing to do manual code tweaks the HTML view is available.

You should recognize many of the options in the top toolbars such as text formatting similar to Microsoft Word and other Microsoft products.  There are some buttons that might not look as familiar such as the tables and hyperlink options both of which are very useful in web design.  To build a very basic website with Frontpage does not take much skill as you can simply start typing and formatting using those familiar Microsoft options though it won’t look very ‘pretty’.  To get more out of the editor you will want to switch to the HTML view and see if you can understand what the html tags mean and how they work, this is the way I learned as it allows you to see exactly how the html creates the finished webpage.

A few pointers as you examine the HTML view.  There is an auto generated part including the meta tags that are filled with text for Microsoft that you want to change to your own website information.  Meta tags used to be more important for seo but most search engines only give a very basic weight to the information, still it doesn’t hurt and it makes it look more professional to update the meta keywords and description.  It is also very important to change the HTML Title tag to provide information for both the search engines and your website visitors as the Title tag is what gets shown on many internet explorer programs.

It should be noted that as you use FrontPage to create websites it does not always create the best HTML for search engine optimization or the most creative designs that you might be more interested in learning how to create.  To really do good design work most designers use a combination of tools and skills including more complex coding languages like css, php, flash and others however Front Page does a good job of providing a basic understanding and framework for creating websites with little experience.  Being aware of the limitations and knowing how to use the editor to the best of your abilities should allow you to reach your potential and create quality websites that will generate traffic and if you want income.

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Posted by admin - December 5, 2011 at 7:03 pm

Categories: HTML, Tutorials   Tags: , ,

HTML introduction

The Basics of HTML and it’s uses:
HTML stands for HyperText Mark-Up Language and it is the main programming language used on the internet, understood by nearly all computers. There are many programs that a person can use to write HTML and simplify the web design process. The most widely available and used program is Notepad, with this simple text editor you can design an entire website! However there are more advanced programs that eliminate much of the coding needed to build a website such as: Microsoft Frontpage and Macromedia Dreamweaver.

Since most web designers use a HTML editor like Frontpage a complete understanding of HTML and it’s tags aren’t necessary. If you wish to gain a full understanding of HTML and how to code with it by hand try some of links on the right.

HTML Editors – A basic overview

Microsoft Frontpage is one of the most widely used and easiest to learn HTML editors. If you would like a brief tutorial on how to use Microsoft Frontpage click HERE.

DreamWeaver is the only HTML editor that can compete with Frontpage, though it does cost more, it has more options and it has many advanced features.

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Posted by admin - December 5, 2011 at 6:37 pm

Categories: HTML   Tags: , ,

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