Adsense
Once you have built your website you need to learn how to make money from it and one way is by displaying advertisements that are relevant to your content and visitors interests. Google offers a program called Adsense that is very simple to use and can be very profitable for your website while also providing your traffic additional links to investigate. Adsense is a pay per click or pay per impression program that serves text, images, videos, and rich media ads so that you can be sure to have the best advertisements displayed at all times. One great perk of using Adsense is that Google is both reputable and has one of the best targetting systems online to determine the best ads to display on your website at any given time, eliminating the need for you to spend time and resources searching for advertisers and determining what ads have the highest click through ratio on your website, Adsense handles all of that work for you!
Because Google Adsense is so popular and powerful you do have to read and follow their rules and terms but in reality they set those rules to provide the best relationship between the advertisers and your website so it is a good thing. For instance they only allow a certain number of ads to be displayed on each page, this prevents designers from just building a page full of ads that do not provide any real value to the surfers or the advertisers. They also have rules about what type of content can be displayed with the ads, this protects the advertisers and lets you know what type of material you should be focusing on when you build your websites.
Setting up Google Adsense is as simple as you will find, once you signup with Google and fill out the forms you get the chance to setup different Adsense accounts for your various websites and pages. This includes determining what type of advertising you want to show and the layout/colors of the ads. Then Google provides a simple javascript code that you place in the coding of your website where you want to show the ads. Adsense does the rest crawling your website and determing the best possible ads to display then continually tweaks and tests to ensure that you are displaying the highest paying ads with the best chances of being clicks or in other words the highest CTR with the highest PPC!
While the automation of Adsense does a great job of determing the best ads to display it is up to you to determine the best locations for the ads on your webpages. Depending on the type and size of ads you ask Google to show you might consider placing large graphic ads at the top, bottom, and sides of your websites pages while targetted contextual ads might be better to place inside your articles and at the end of your main body of content to provide your traffic with a place to contine to investigate more of the type of content you have just presented to them.
Affiliate Program Basics
Once you have a website and have traffic you want to make money from it. If you have a product or service you are selling directly then that should be easy, but if you are simply providing information or some other service then you might want to put advertising on your site to make money and offset costs.
Affiliate programs are an easy way to find advertisers that you can promote on your website. Most big companies have some sort of internal affiliate program such as Ebay which offers you a chance to refer people to their site and you make a percentage of the sales you refer.
There are also third party companies that manage affiliate programs for many other websites so you only have to signup once and can promote any number of products and services and recieve one paycheck from the affiliate program, such as Click Bank or Commision Junction.
Affiliate Programs Terms and Definitions:
PPC – Pay Per Click is similar to how Google’s Adwords works where you get paid a certain amount for every click on designated links you display. While it can be very profitable there is problems with fraud so most affiliate programs no longer offer this option.
PPS – Pay Per Sale is more widespread and means that you get paid a certain amount for every sale you refer to the program.
Revshare – This payment option means you get paid a certain percentage of every sale you refer, this is very popular because it aligns both the advertiser and companies goals.
Categories: Affiliate Programs, Make Money Tags: affiliate programs, click bank, commision junction, ppc, pps, revshare